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    Story of a Brand Name: The Collection and Packaging Aesthetics of the Qing Emperor Qianlong_3

    • Dates: 2017/12/08~2018/03/07
    • Gallery: Exhibition Area I 105,107

    Exhibit

    "Story of a Brand Name - The Collection and Packaging Aesthetics of the Qing Emperor Qianlong" is a special exhibition dedicated to exploring Emperor Qianlong's collecting and packaging of artworks. The exhibition selects from art objects, paintings, calligraphy works, and rare books to demonstrate the taste in art and interaction between the Qianlong emperor and his collection. Each artwork was stored in custom-made cases, and new creations with contemporary characters came into being from this process. The achievements of the Qianlong emperor correspond to the modern concepts of product innovations and brand establishment. It might thus be fruitful to reconsider the connection between new templates produced in the eighteenth century and the original imperial collection through the lens of the creation of a 'Brand of Qianlong'. The numerous remarkable storage methods also exemplify the art of packaging and artistic creativity. 

    Exhibition Package Content

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    Story of a Brand Name: The Collection and Packaging Aesthetics of the Qing Emperor Qianlong_2

    • Dates: 2017/12/08~2018/03/07
    • Gallery: Exhibition Area I 105,107

    Exhibit

    "Story of a Brand Name - The Collection and Packaging Aesthetics of the Qing Emperor Qianlong" is a special exhibition dedicated to exploring Emperor Qianlong's collecting and packaging of artworks. The exhibition selects from art objects, paintings, calligraphy works, and rare books to demonstrate the taste in art and interaction between the Qianlong emperor and his collection. Each artwork was stored in custom-made cases, and new creations with contemporary characters came into being from this process. The achievements of the Qianlong emperor correspond to the modern concepts of product innovations and brand establishment. It might thus be fruitful to reconsider the connection between new templates produced in the eighteenth century and the original imperial collection through the lens of the creation of a 'Brand of Qianlong'. The numerous remarkable storage methods also exemplify the art of packaging and artistic creativity. 

    Exhibition Package Content

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    Story of a Brand Name: The Collection and Packaging Aesthetics of the Qing Emperor Qianlong_1

    • Dates: 2017/12/08~2018/03/07
    • Gallery: Exhibition Area I 105,107

    Exhibit

    "Story of a Brand Name - The Collection and Packaging Aesthetics of the Qing Emperor Qianlong" is a special exhibition dedicated to exploring Emperor Qianlong's collecting and packaging of artworks. The exhibition selects from art objects, paintings, calligraphy works, and rare books to demonstrate the taste in art and interaction between the Qianlong emperor and his collection. Each artwork was stored in custom-made cases, and new creations with contemporary characters came into being from this process. The achievements of the Qianlong emperor correspond to the modern concepts of product innovations and brand establishment. It might thus be fruitful to reconsider the connection between new templates produced in the eighteenth century and the original imperial collection through the lens of the creation of a 'Brand of Qianlong'. The numerous remarkable storage methods also exemplify the art of packaging and artistic creativity. 

    Exhibition Package Content

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    A Gathering of Treasures in the National Palace Museum North and South

    • Dates: 2017/11/02~
    • Gallery: Exhibition Area I 302

    Exhibit

    Exhibit List

    Jadeite cabbage, Qing dynasty
    Gold Chalice of Eternal Stability, Qing dynasty
    Jade Candlestick of Constant Harmony, Qing dynasty 

    Exhibition Package Content

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    Painting Animation: Activities of the Twelve Lunar Months

    • Dates: 2017/11/01~2018/02/07

    Exhibit

     Since 2011, the National Palace Museum initiated a series of high-resolution long scroll painting animations. Using the latest technology, several high-resolution 1080 HD projectors seamlessly unfold sceneries from classical long scroll paintings on the wall. The painting animation series reproduces nine popular paintings and calligraphy , including Along the River During Qingming (Qing court artists), Spring Morning in the Han Palace (Qiu Ying), Imitating Zhao Bosu's Latter Ode on the Red Cliff (Wen Zhengming), Syzygy of the Sun, Moon, and Five Planets(Xu Yang), Departure Herald (Anonymous), Return Clearing (Anonymous), Activities of the Twelve Lunar Months (Qing court artists), One Hundred Horses (Giuseppe Castligione), The Cold Food Observance (Su Shi), Poem in Seven-character Verse (Huang Tingjian) . Inspired by historical material related to the artworks, the animations faithfully present the true spirit of the original paintings and their most attractive parts. A fascinating feature of the long scroll painting is its ability to simultaneously manifest chronological continuity and segmentation. As a result of the unique painting scale and traditional right to left reading direction, painting compositions unfurl accordingly and emphasize horizontal relationships. Oftentimes, scenes occurring at different points in time were depicted on a single scroll.

    Exhibition Package Content

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    The Making of a National Treasure: Select Masterpieces of Painting and Calligraphy in the Museum Collection_8

    • Dates: 2017/10/04~2017/12/25
    • Gallery: Exhibition Area I 210,212

    Exhibit

    According to the definition given by the ROC’s Ministry of Culture in its “Cultural Heritage Preservation Act,” the works of painting and calligraphy in the collection of the National Palace Museum belong to the category of “Historic Artifacts (Antiquities).” This means they are art objects with cultural importance representing the work of particular groups of people from certain periods of time over the course of history. These objects are further divided and classified into three groups, from the most important one of “National Treasures” to that of “Significant Historic Artifacts (Significant Antiquities)” and finally “General Historic Artifacts (General Antiquities).”

    The task of ranking artifacts begins with the departments of each public institution in charge of their care. By the end of 2005, the National Palace Museum had already completed the initial classification of artifacts in its large collection. Afterwards, beginning in 2008, members of the Review Committee for Historic Artifacts at the Council for Cultural Affairs (the forerunner of the Ministry of Culture) worked in conjunction with painting and calligraphy exhibitions at the National Palace Museum to conduct inspections and written reviews confirming the works ranked as “National Treasures” and “Significant Historic Artifacts,” thereafter publicizing the results. As of July 2017, a total of 184 “National Treasure” works/sets and 352 “Significant Historic Artifact” works/sets in the category of painting and calligraphy have been approved and declared. 

    Exhibition Package Content

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    The Making of a National Treasure: Select Masterpieces of Painting and Calligraphy in the Museum Collection_7

    • Dates: 2017/10/04~2017/12/25
    • Gallery: Exhibition Area I 210,212

    Exhibit

    According to the definition given by the ROC’s Ministry of Culture in its “Cultural Heritage Preservation Act,” the works of painting and calligraphy in the collection of the National Palace Museum belong to the category of “Historic Artifacts (Antiquities).” This means they are art objects with cultural importance representing the work of particular groups of people from certain periods of time over the course of history. These objects are further divided and classified into three groups, from the most important one of “National Treasures” to that of “Significant Historic Artifacts (Significant Antiquities)” and finally “General Historic Artifacts (General Antiquities).”

    The task of ranking artifacts begins with the departments of each public institution in charge of their care. By the end of 2005, the National Palace Museum had already completed the initial classification of artifacts in its large collection. Afterwards, beginning in 2008, members of the Review Committee for Historic Artifacts at the Council for Cultural Affairs (the forerunner of the Ministry of Culture) worked in conjunction with painting and calligraphy exhibitions at the National Palace Museum to conduct inspections and written reviews confirming the works ranked as “National Treasures” and “Significant Historic Artifacts,” thereafter publicizing the results. As of July 2017, a total of 184 “National Treasure” works/sets and 352 “Significant Historic Artifact” works/sets in the category of painting and calligraphy have been approved and declared. 

    Exhibition Package Content

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    The Making of a National Treasure: Select Masterpieces of Painting and Calligraphy in the Museum Collection_6

    • Dates: 2017/10/04~2017/12/25
    • Gallery: Exhibition Area I 210,212

    Exhibit

    According to the definition given by the ROC’s Ministry of Culture in its “Cultural Heritage Preservation Act,” the works of painting and calligraphy in the collection of the National Palace Museum belong to the category of “Historic Artifacts (Antiquities).” This means they are art objects with cultural importance representing the work of particular groups of people from certain periods of time over the course of history. These objects are further divided and classified into three groups, from the most important one of “National Treasures” to that of “Significant Historic Artifacts (Significant Antiquities)” and finally “General Historic Artifacts (General Antiquities).”

    The task of ranking artifacts begins with the departments of each public institution in charge of their care. By the end of 2005, the National Palace Museum had already completed the initial classification of artifacts in its large collection. Afterwards, beginning in 2008, members of the Review Committee for Historic Artifacts at the Council for Cultural Affairs (the forerunner of the Ministry of Culture) worked in conjunction with painting and calligraphy exhibitions at the National Palace Museum to conduct inspections and written reviews confirming the works ranked as “National Treasures” and “Significant Historic Artifacts,” thereafter publicizing the results. As of July 2017, a total of 184 “National Treasure” works/sets and 352 “Significant Historic Artifact” works/sets in the category of painting and calligraphy have been approved and declared. 

    Exhibition Package Content

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    The Making of a National Treasure: Select Masterpieces of Painting and Calligraphy in the Museum Collection_5

    • Dates: 2017/10/04~2017/12/25
    • Gallery: Exhibition Area I 210,212

    Exhibit

    According to the definition given by the ROC’s Ministry of Culture in its “Cultural Heritage Preservation Act,” the works of painting and calligraphy in the collection of the National Palace Museum belong to the category of “Historic Artifacts (Antiquities).” This means they are art objects with cultural importance representing the work of particular groups of people from certain periods of time over the course of history. These objects are further divided and classified into three groups, from the most important one of “National Treasures” to that of “Significant Historic Artifacts (Significant Antiquities)” and finally “General Historic Artifacts (General Antiquities).”

    The task of ranking artifacts begins with the departments of each public institution in charge of their care. By the end of 2005, the National Palace Museum had already completed the initial classification of artifacts in its large collection. Afterwards, beginning in 2008, members of the Review Committee for Historic Artifacts at the Council for Cultural Affairs (the forerunner of the Ministry of Culture) worked in conjunction with painting and calligraphy exhibitions at the National Palace Museum to conduct inspections and written reviews confirming the works ranked as “National Treasures” and “Significant Historic Artifacts,” thereafter publicizing the results. As of July 2017, a total of 184 “National Treasure” works/sets and 352 “Significant Historic Artifact” works/sets in the category of painting and calligraphy have been approved and declared. 

    Exhibition Package Content

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    The Making of a National Treasure: Select Masterpieces of Painting and Calligraphy in the Museum Collection_4

    • Dates: 2017/10/04~2017/12/25
    • Gallery: Exhibition Area I 210,212

    Exhibit

    According to the definition given by the ROC’s Ministry of Culture in its “Cultural Heritage Preservation Act,” the works of painting and calligraphy in the collection of the National Palace Museum belong to the category of “Historic Artifacts (Antiquities).” This means they are art objects with cultural importance representing the work of particular groups of people from certain periods of time over the course of history. These objects are further divided and classified into three groups, from the most important one of “National Treasures” to that of “Significant Historic Artifacts (Significant Antiquities)” and finally “General Historic Artifacts (General Antiquities).”

    The task of ranking artifacts begins with the departments of each public institution in charge of their care. By the end of 2005, the National Palace Museum had already completed the initial classification of artifacts in its large collection. Afterwards, beginning in 2008, members of the Review Committee for Historic Artifacts at the Council for Cultural Affairs (the forerunner of the Ministry of Culture) worked in conjunction with painting and calligraphy exhibitions at the National Palace Museum to conduct inspections and written reviews confirming the works ranked as “National Treasures” and “Significant Historic Artifacts,” thereafter publicizing the results. As of July 2017, a total of 184 “National Treasure” works/sets and 352 “Significant Historic Artifact” works/sets in the category of painting and calligraphy have been approved and declared. 

    Exhibition Package Content

Last Update: 2017-09-20