故宮研究出版專區

This paper delves into the profound transformation experienced by the Southern Branch of the National Palace Museum (NPMSB) in Taiwan as it transitioned from being a nationally focused institution to assuming the responsibility of serving local interests and providing entertainment as a regional museum. Drawing inspiration from John Urry's concept of places as sources of intense pleasures, we explore how the museum adapted its strategies, engaged diverse audiences, and contributed to regional revitalization. Situated strategically within the rural expanse of Chiayi County, the NPMSB confronted a distinctive set of challenges and opportunities in its pursuit of engaging both local and international audiences while preserving the legacy and identity of the esteemed NPM. This transformative process mandated a comprehensive reassessment of exhibition strategies, collection management protocols, community engagement initiatives, and audience outreach endeavors. Over the past nine years, our institution has not only curated a diverse array of thematic exhibitions but has also undertaken substantial enhancements to both indoor and outdoor facilities as well as flagship events, all geared toward enhancing the visitor experience. The flagship events have included Summer Family Art Month, Asian Art Festivals, and interdisciplinary events such as drone displays and night light water shows within the museum premises. Notably, these initiatives have proven successful in attracting a significant number of non-traditional museum visitors to our institution. This transition entails a dual commitment: to cater to local audiences while sustaining the operational, service, and exhibition standards of a national museum.